02.08.18
When we made the decision to enter the US market place, it was very exciting. The most fun part being who’s going to endorse the brand. Due diligence began, many conversations had, and through a connection we have with a trainer working for Baseball’s most celebrated franchise (this guy also happens to be a big Edmonton hockey fan), we found out that Baseball’s most highly touted young player had been consuming our products throughout his Tommy John rehab and fantastic rookie campaign. Anyone that knew Gleyber had nothing but very positive things to say about him. After we met with him it was very apparent he was a BioSteel guy. Loves to work hard and do things the right way, but also has that certain amount of swagger. Special thanks to that Edmonton Hockey Fan. #ItsJustTheTruth